Pricing
Every core plan answers inbound calls. Compare capacity, service level, setup, and lead intelligence before requesting launch access.
Three main plans
Move up when you need more call capacity, a fuller receptionist service, or lead intelligence.
Essential call handling
$20/month/location
AI call answering for one business/location with a straightforward self-setup path.
Best for
Businesses with lighter call volume and straightforward call-handling needs.
Usage
50 voice minutes included, then $0.40/minute.
What changes
Includes one inbound AI receptionist. Base keeps configuration scope intentionally simple and uses self-setup only.
Full receptionist service
$595/month/location
Higher-capacity receptionist service for your main business line.
Best for
Businesses that rely on their phones every day and need much more call capacity plus the fuller Receptionist service level.
Usage
3,000-minute monthly reasonable-use level; sustained use above it triggers a service review, not automatic overage.
What changes
Moves you beyond Base with the fuller Receptionist service level. Initial setup remains your choice: $0 self-setup or optional Aura setup $997 one time per location.
Receptionist + lead intelligence
$897/month/location
Everything in Receptionist, plus supported lead tracking, prioritization, attribution, and reporting.
Best for
Businesses that need the Receptionist plan and also want to understand which calls and leads matter most.
Usage
5,000-minute monthly reasonable-use level under the same review-based model.
What changes
Upgrades Receptionist with lead intelligence and reporting. It does not include Aura staff doing hands-on sales follow-up or bundled marketing.
Compare what's included
| Compare | Base | Receptionist Full receptionist service | Lead Engine |
|---|---|---|---|
| What Magic Receptionist handles | |||
| AI receptionist for one business/location | Included | Included | Included |
| Plan level | Essential call handling with a simpler configuration scope | Fuller Receptionist service for the main business line | Everything in Receptionist, plus lead intelligence |
| Capacity & service | |||
| Voice usage | 50 minutes included | 3,000-minute monthly reasonable-use level | 5,000-minute monthly reasonable-use level |
| What happens above that level | $0.40/minute after the included 50 minutes | Service review. No automatic per-minute overage or call cutoff. | Service review. No automatic per-minute overage or call cutoff. |
| Service / configuration scope | Self-setup only; no managed prompt tuning, bespoke routing/workflows, or custom engineering promised | Fuller Receptionist service; ongoing scope follows the service agreement | Receptionist service plus supported lead-intelligence configuration; ongoing scope follows the service agreement |
| Lead intelligence | |||
| Lead tracking | Not included | Not included | Included where supported and configured |
| Lead scoring / prioritization | Not included | Not included | Included where supported and configured |
| Source / attribution reporting | Not included | Not included | Included where connected and verified |
| Conversion tagging / reporting | Not included | Not included | Included where connected and verified |
| Setup & billing | |||
| Monthly price | $20/month/location | $595/month/location | $897/month/location |
| Set it up yourself | Included — Base is self-setup only | Included — $0 setup | Included — $0 setup |
| Have Aura set it up | Not available | Optional — $997 one time per location | Optional — $997 one time per location |
| Separate services & boundaries | |||
| Hands-on sales follow-up or marketing | Not included | Not included | Not included — separate Aura service |
| Paid-campaign call handling | Add Ad Agent separately | Add Ad Agent separately | Add Ad Agent separately |
| Bespoke integrations / custom software work | Not included | Quoted separately when needed | Quoted separately when needed |
The setup choice is separate from your monthly plan. Ongoing service, support, configuration, and other service details are defined in your service agreement. Custom or non-standard work may be quoted separately.
What Magic Receptionist handles
Base
Included
Receptionist · fuller service
Included
Lead Engine
Included
Base
Essential call handling with a simpler configuration scope
Receptionist · fuller service
Fuller Receptionist service for the main business line
Lead Engine
Everything in Receptionist, plus lead intelligence
Capacity & service
Base
50 minutes included
Receptionist · fuller service
3,000-minute monthly reasonable-use level
Lead Engine
5,000-minute monthly reasonable-use level
Base
$0.40/minute after the included 50 minutes
Receptionist · fuller service
Service review. No automatic per-minute overage or call cutoff.
Lead Engine
Service review. No automatic per-minute overage or call cutoff.
Base
Self-setup only; no managed prompt tuning, bespoke routing/workflows, or custom engineering promised
Receptionist · fuller service
Fuller Receptionist service; ongoing scope follows the service agreement
Lead Engine
Receptionist service plus supported lead-intelligence configuration; ongoing scope follows the service agreement
Lead intelligence
Base
Not included
Receptionist · fuller service
Not included
Lead Engine
Included where supported and configured
Base
Not included
Receptionist · fuller service
Not included
Lead Engine
Included where supported and configured
Base
Not included
Receptionist · fuller service
Not included
Lead Engine
Included where connected and verified
Base
Not included
Receptionist · fuller service
Not included
Lead Engine
Included where connected and verified
Setup & billing
Base
$20/month/location
Receptionist · fuller service
$595/month/location
Lead Engine
$897/month/location
Base
Included — Base is self-setup only
Receptionist · fuller service
Included — $0 setup
Lead Engine
Included — $0 setup
Base
Not available
Receptionist · fuller service
Optional — $997 one time per location
Lead Engine
Optional — $997 one time per location
Separate services & boundaries
Base
Not included
Receptionist · fuller service
Not included
Lead Engine
Not included — separate Aura service
Base
Add Ad Agent separately
Receptionist · fuller service
Add Ad Agent separately
Lead Engine
Add Ad Agent separately
Base
Not included
Receptionist · fuller service
Quoted separately when needed
Lead Engine
Quoted separately when needed
Keep the details moving
Your receptionist plan handles the calls. Add only the connections and alerts your workflow needs.
Optional paid add-on
When this helpsYour team already works from a CRM and should not have to re-enter caller details.
$197/month/location
Send supported call and lead events through the currently verified connection path.
For supported self-service connections, setup is $0. If you want us to configure the connection for you, managed setup is $997 one time. Plan eligibility is confirmed for the selected core plan and connection path before activation.
Add CRM Connector →Included where supported
When this helpsYou want supported call details and reporting delivered without another paid add-on.
Included where supported
Use supported email notifications and reporting for the plan, data, and workflow that are actually configured.
Availability and reporting depth depend on the selected plan, data, and workflow actually configured.
Usage-based add-on
When this helpsImportant call or lead events need immediate text alerts.
Usage-based
Add selected text alerts when the required workflow and consent settings are enabled.
Eligibility is confirmed before activation because SMS depends on the selected workflow and required consent configuration.
Add SMS notifications →Billing at a glance
Base is $20/month/location and includes 50 voice minutes. Additional voice usage is $0.40/minute.
Your monthly plan price stays flat during normal use. The 3,000- and 5,000-minute levels are review thresholds, not automatic overage charges or call cutoffs.
Unusual integrations or custom software are quoted separately.
Read the Acceptable Use Policy →Pricing questions
Each standard plan covers one business/location. Additional locations are priced separately unless a written multi-location or partner agreement says otherwise.
No. Lead Engine adds the supported lead-intelligence layer: tracking, prioritization, attribution, conversion tagging, and reporting where configured. Hands-on sales follow-up, marketing, and other Aura services are scoped separately.
Base is self-service only. Receptionist and Lead Engine can be set up by you for $0 or, optionally, by Aura for $997 one time per location. The setup choice is separate from the monthly subscription.
CRM Connector and SMS Notifications are optional add-ons. Availability is confirmed for the selected core plan and supported connection or workflow before activation. SMS also requires the applicable consent setup.
We review sustained high-volume use and, when appropriate, agree a separate high-volume or custom plan. We do not automatically convert Receptionist or Lead Engine into per-minute billing.
More questions? See the full FAQ →
Next step
Buying for multiple locations or clients?
Explore partner options →