What does Magic Receptionist actually do when someone calls?
It greets the caller, asks the questions you choose, captures the details your team needs, and follows the next step you set. What happens after that depends on your plan and setup.
FAQ
What to know before Magic Receptionist answers your calls.
How calls work, what setup costs, what each plan includes, what connects to your tools, and when your team should step in.
Calls & caller experience
What callers experience and what your team gets
Start with the call itself: what Magic Receptionist does, what callers hear, when it can answer, and when a person should step in.
Will callers know it is AI, and will it sound robotic?
Yes. The greeting tells callers they are speaking with AI. The voice and questions are set for your business, and you can hear a sample before you buy.
Hear a sample callCan it answer after hours or 24/7?
Yes, if you choose that coverage. You decide when it answers and what should happen when a call still needs a person, such as a transfer or callback.
How is Magic Receptionist different from voicemail, an answering service, or a human receptionist?
Voicemail records a message. A traditional answering service usually takes a message or follows a script. Magic Receptionist can ask your intake questions, organize the answers, and give your team a clearer next step. A person still handles judgment calls and anything you decide should stay human.
Can it handle more than one call at a time?
Yes. Magic Receptionist can handle more than one call at a time within the capacity available to your account. We do not market it as unlimited, and if volume stays unusually high, we review the right capacity or plan with you.
What information does my team get after a call?
Your team can get the caller's contact details, the answers collected, and what the caller wants next. Depending on your plan and setup, that information can arrive by email or through a supported connection to another tool.
Can I customize what it asks callers and what it says?
Yes. You can choose the greeting, business information, questions, call flow, and what happens when someone needs a person. Base keeps setup simpler; Receptionist and Lead Engine support a broader setup.
What happens if the AI cannot answer something or makes a mistake?
It should not guess. If it does not know the answer or something needs human judgment, it follows the fallback you chose, such as a transfer, callback, or follow-up, and your team handles corrections and final decisions.
Can it transfer or escalate a call to a person?
Yes, if live transfer is part of your setup. If it is not, Magic Receptionist can take the details and send the call into your callback or follow-up process instead.
Setup, plans & connections
How it fits your phone system, budget, and tools
The practical buying questions: keeping your number, choosing a plan, getting set up, and connecting call details to the tools your team already uses.
Can I keep my current phone number and phone system?
Usually, yes. Most businesses can keep their main number and carrier while calls route to Magic Receptionist. We confirm the right setup for your phone system before launch.
How much does Magic Receptionist cost?
Base is $20 per month per location, Receptionist is $595, and Lead Engine is $897. Base is self-serve, Receptionist is the full receptionist service, and Lead Engine adds lead tracking and reporting.
Compare all three plansHow does initial setup work?
Base is self-setup. Receptionist and Lead Engine can also be self-setup for free, or Aura can handle the core setup for $997 per location. That includes your phone routing, business information, questions, and call flow.
How long does setup take?
It depends on your phone system and how much you want Magic Receptionist to handle. There is not one go-live time for every business. If your setup has a specific timeline, we give you that timeline with the work.
What is the difference between Base, Receptionist, and Lead Engine?
All three plans answer calls. Base is the $20 self-serve option for lighter call volume. Receptionist is $595 and is built for substantially more call volume. Lead Engine is $897 and adds lead tracking, prioritization, attribution, conversion tagging, and reporting.
See the full plan comparison →What counts as one location?
Each standard plan covers one business location. Additional locations are priced separately unless a written multi-location or partner agreement says otherwise.
What if my call volume stays unusually high?
If high call volume continues, we review a higher-volume or custom plan with you. Reaching the review level on Receptionist or Lead Engine does not automatically add per-minute charges or shut off your calls.
Do I have to sign a long-term contract, and how does cancellation work?
Not necessarily. The checkout and service terms for the plan you buy show the billing cycle, renewal, and cancellation rules. Multi-location, reseller, and custom arrangements may use separate written terms.
Will it work with my CRM, texting, booking, or other tools?
Possibly. Magic Receptionist can send information by email and can connect to some CRM, SMS, booking, and other tools, but not every system is supported automatically. Tell us which tools you use and we confirm the connection before you rely on it.
Can I hear Magic Receptionist before I buy?
Yes. You can listen to a sample call and judge the answering experience before choosing a plan.
Hear a sample call →Privacy & sensitive calls
Privacy, sensitive calls, and when a person should step in
Magic Receptionist can handle routine calls and the business information you approve. Privacy-sensitive or professional decisions stay with people, and marketing or reseller services stay separate from your receptionist plan.
How is caller and business data handled?
Magic Receptionist uses access controls and security measures to protect caller and business data. What is stored, how long it is kept, and deletion rules depend on the service you use. Our Privacy Policy and your service terms explain what applies to your account.
Read the Privacy Policy →What should medical or other regulated businesses know?
Not every setup is automatically HIPAA-compliant. If calls involve protected health information or other regulated data, the proper setup and any required written agreement must be in place first. Professional decisions still stay with the appropriate person.
See the medical use case →Other services & partner options
Does Lead Engine include hands-on sales follow-up or marketing?
No. Lead Engine adds lead tracking and reporting to Receptionist; it does not include Aura staff doing sales follow-up or marketing. Those services are separate.
See marketing and lead services →Do I have to use Aura marketing services to use Magic Receptionist?
No. You can use Magic Receptionist by itself. Marketing, lead generation, sales follow-up, and other Aura services are optional.
Can Aura help generate more calls or offer a performance or per-lead arrangement?
Sometimes. Aura can separately review paid advertising, lead generation, tracking, and some performance or per-lead arrangements. If one is a fit, the pricing, qualification rules, volume, credits, and legal terms are agreed before it starts. Magic Receptionist does not include a lead or performance guarantee.
Explore marketing and lead generation →Can I offer Magic Receptionist to my own customers?
Yes, through a separate reseller program. Branding, support, availability, and pricing are agreed for the reseller arrangement rather than assumed from the direct plans.
See partner and reseller options →