What shipped, and when

Call latency, ad spend, and campaign ROAS now have dedicated schema columns (migration 0031), and a new executive ops-overview page rolls up all four ops surfaces onto one screen for platform admins.

Every workflow (scheduled jobs, dormant crons, webhooks, durable objects, operator-run actions) is now inventoried in a single registry, alongside a catalog of docs, MCP tools, and API routes. Operators get a visual admin view of the whole system.

A content and citation pipeline is in place to build domain authority for Magic Receptionist across vertical-specific directories and buyer guides. This is infrastructure only — no outbound outreach has run yet.

A unified ledger tracks provider cost (voice, telephony, AI), customer credits, and wallet balance per tenant. Operators can see true unit cost against revenue — no more guessing at margin.

Four new read-only surfaces give operators a real-time read on the platform: caller intelligence (who's calling and why), call quality and speed KPIs, leads-to-conversions funnel, and per-tenant unit economics and margin.

Plan management, invoices, and payment-method updates now happen inside Stripe's hosted customer portal. Customers manage their own billing without exposing card data to us.

After a handled or missed call, the receptionist can send a context-aware SMS — a confirmation, a callback link, or next steps — to keep the conversation moving without requiring the caller to call back.

Agencies and multi-location operators can now resell Magic Receptionist at wholesale per-location pricing. Partners get a dashboard with margin controls and per-tenant billing visibility.

Repeat callers are now recognized by number. The receptionist greets them by name when possible and routes hot leads to the right person based on the call's detected intent.

Greeting and intake scripts are now pre-tuned for auto body, dental, HVAC, medical, medspa, plumbing, real estate, roofing, and salon. Each vertical gets its own call-handling logic so the receptionist asks the right follow-up questions.

The first paid plan is live: a real phone number, a custom greeting tuned to your vertical, and 500 included minutes per month. Onboarding is human-mediated — we set up the number, forwarding, and greeting with you, not through an unattended checkout.